At JCL, we are committed to providing our customers with the highest quality products, at the most affordable competitive prices. Out vision is to bring the fun of powersports to every family at the price people can afford.

Not just with good price, we are also committed to provide our customers with the most reliable after sale service and customer care.

All our products pass our strict quality standards. Our 80,000sf distribution center in Dallas, TX , doesn't just promise our resellers with continuously supply of products but also commit to service our customers with all the parts they will need. We understand the importance of our dealers. All our dealers have received the best supports and training from us. Our unique CRM system and Dealers Program make sure our dealers’ profitability and ensure JCL's end customers will receive the best after sales service as they deserve.

 We focus on off road (ATV, Dirt Bike, and Snow mobile) products in the beginning. In the future we might carry Street Legal Motorcycle or even Jet Ski. We have reason to believe our products have the best price and performance ratio.

 Example: as 110cc Kid Size ATV;
Brand MSRP Honda 90cc: 2649.00
Can AM (Bombardier) 90cc: 2399.00
Polaris 50cc ATV: 1899.00
JCL MSRP: 899.00

Every product we select must have clear target user group in mind. This "target market oriented" strategy will give us a clear guide line for pricing and required features. For powerports products, due to its hard riding character, we need to take products'safety as our first concern. JCL will put full page advertisement in Dirt wheel Magazine to gain exposure on consumer lever.

Our web site will be one of the major media to service our dealers and end users. Our dealers and end customers will be able to communicate with us fluently through our web site. They will be able to find out the most current products information and download supporting documents from our wed site. We will also allow our end customers to buy parts through our web site to make they feel secure on getting parts beside their deside their dealers in the beginning stage.