Intelligent Outsourcing（智能外包）

Maybe you’ve developed into a full-fledged SEO expert over the course of reading this book. But
it’s also possible that you’ve discovered that it’s not your favorite pastime and you’re ready to outsource.
In the years that we’ve been in the SEO industry,we’ve seen growth in the number of quality
SEO service providers. At the same time,we’ve seen at least 57 varieties of snake oil on the
market! If you do choose to go the outsourcing route, keep the following caveats in mind:

• Watch out for any guarantee of a specific search engine rank. A legit search marketing service
will not guarantee a rank that they don’t have control over.（留意对搜索引擎排名的任何承诺。正规的搜索营销服务商不会对自己没有把握的排名做出承诺）

• Some companies direct your traffic through intermediate pages on their own hosted domains
and then “turn off” your traffic when the contract is terminated.You need to have control over
your own content and traffic, so don’t agree to this type of business arrangement.（有些公司通过他们自己托管的域名中的中间页面，将流量导向您的网站，但在合同期结束之后“关闭”您的流量。您需要控制自己的内容和流量，所以不要同意这种类型内型的业务合同。）

• There are only a small number of important search engines to rank well on, so anyone who is
talking about rankings on “thousands of search engines” is probably best avoided.（只可能在少数几个搜索引擎上面取得较好的排名，因此如果有人宣称能够在“数以千计的搜索引擎”上取得好的排名，最好不要理睬他。

• Good search marketing is time consuming, and there are no shortcuts. If a company is charging
$79.99, you are not getting a legitimate full-service solution.（优秀的搜索营销是非常费时的工作，并且没有任何捷径。如果某个公司的报价出奇的低，那么您就不要指望得到合理的提供全面服务的解决方案。

The best news is, now that you know so much about sensible, effective, and holistic SEO practices,
you’ll be able to make informed judgments about any SEO help for hire that crosses your path.